Shaw Floors Fall Lookbook

In partnership with my dear friend, Hannah Morrow, we styled, photographed, and art directed the Shaw Floors' 2022 fall lookbook. This publication showcased the latest products of three brands and offered valuable insights for refreshing homes during the season.

Additionally, I was responsible for the design of the final lookbook, collaborating with Shaw’s digital team to implement custom tracking links, enhancing user engagement and interaction.

Concept

Creative Brief

Creative Strategy

Set Styling

On Set Direction

Photography + Video

Graphic/Editorial Design

Project Management

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