Shaw Living Lab
In Summer 2021, Shaw Industries unveiled the Living Lab, a real-world testing ground for residential products. Nine distinct apartments were curated, encompassing a range of styles like coastal, modern cottage, and bohemian. I collaborated closely with Hannah Morrow to bring these spaces to life, meticulously preserving the essence of each design. My responsibilities included interior styling, talent selection, wardrobe coordination, hair and makeup direction, and photography and video direction, ensuring a seamless and visually stunning execution, while still aligning with the brands.
Concept
Creative Brief
Creative Strategy
Set Styling
Food + Wardrobe Styling
On Set Direction
Talent Selection
Storyboarding
Photography + Video
Project Management





























