Shaw Living Lab

In Summer 2021, Shaw Industries unveiled the Living Lab, a real-world testing ground for residential products. Nine distinct apartments were curated, encompassing a range of styles like coastal, modern cottage, and bohemian. I collaborated closely with Hannah Morrow to bring these spaces to life, meticulously preserving the essence of each design. My responsibilities included interior styling, talent selection, wardrobe coordination, hair and makeup direction, and photography and video direction, ensuring a seamless and visually stunning execution, while still aligning with the brands.

Concept

Creative Brief

Creative Strategy

Set Styling

Food + Wardrobe Styling

On Set Direction

Talent Selection

Storyboarding

Photography + Video

Project Management

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Flatlay Photography

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Interior Styling