Shaw Floors Spring Lookbook
In collaboration with my dear friend, Hannah Morrow, we conceptualized, directed, styled, and photographed the Shaw Floors 2022 spring lookbook. This digital publication highlighted the latest products from Shaw Floors and provided design inspiration along with cleaning tips for refreshing your home for spring.
Additionally, I led the design of the final lookbook, collaborating with Shaw’s digital team to implement custom tracking links and enhance user engagement on social media and the web.
Concept
Creative Brief
Creative Strategy
Set Styling
On Set Direction
Photography + Video
Graphic/Editorial Design
Social Media Creation
Project Management









