Shaw Floors Spring Lookbook

In collaboration with my dear friend, Hannah Morrow, we conceptualized, directed, styled, and photographed the Shaw Floors 2022 spring lookbook. This digital publication highlighted the latest products from Shaw Floors and provided design inspiration along with cleaning tips for refreshing your home for spring.

Additionally, I led the design of the final lookbook, collaborating with Shaw’s digital team to implement custom tracking links and enhance user engagement on social media and the web.

Concept

Creative Brief

Creative Strategy

Set Styling

On Set Direction

Photography + Video

Graphic/Editorial Design

Social Media Creation

Project Management

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